On Point is the industry leader,

Best in class, consumer intercept, live event and activation technology group. Our proven propriety technology method, blended with our event specialists, focuses on enhancing the customer experience while magnifying the path to purchase through a simple but fun and engaging interaction that resonates with audiences.

On Point promotes, identifies, and matches transactions through micro-marketing, nationally scaled. On Point segmentation practices addresses customer needs directly and specifically, with full TCPA compliance and guidelines. and acquiring full permissions to engage with the customer via SMS, email and phone campaigns. Our penetration rates and documented performance is world class. Now engage and connect with the customer in a meaningful and deeper way, and in return, create a loyal customer by activation and transaction.

OP executes an ­ethical, ­professional, and ­engaged ­approach to corporate ­communications and relationship building with the consumer.

Our activation ­software and technology ­process procure a live event, TCPA ­
c­omplaint ­customer with full ­permissions to ­contact and connect in a ­meaningful way, within the live event habitat.

OP technology can ­identify specific ­consumer hand raisers at each publicly ticketed event at numerous stadiums and arenas throughout the United States with International applications.

OP data and intelligence is critical to corporate sponsors and partners in providing a reliable way to accurately track ­transactions and ROI, return on investment.

Prior to OP System launch, there has never been a way for corporate sponsors and advertisers to effectively track ROI from in-venue, live event marketing, against big venue advertising spend.

On Point is the industry leader, best in class, consumer intercept, live event and activation technology group. Our proven propriety technology method, blended with our event specialists, focuses on enhancing the customer experience while magnifying the path to purchase through a simple but fun and engaging interaction that resonates with audiences. 

On Point promotes, identifies, and matches transactions through micro-marketing, nationally scaled. On Point segmentation practices addresses customer needs directly and specifically with TCPA compliance and acquiring full permissions to engage with the customer via SMS, email and phone campaigns. Our penetration rates and documented performance is world class. Now engage and connect with the customer in a meaningful and deeper way, and in return, create a loyal customer by activation and transaction.

Promotes live consumer engagement, experiential activations, and conversions at major sports and live events throughout the country, transforming the entertainment space into a valuable lead-generation environment.

Delivers advanced campaign strategies to hyper-target with remarkable accuracy ensuring that we are reaching the right person, in the right context, and at the right time. 

ON POINT

EXPERIENCE

On Point utilizes both our live event and digital platforms, to collect actionable data from engaged consumers on behalf of our partners.

On Point builds custom audiences to deliver desired KPI’s, targeting both the English and Hispanic consumer markets.

On Point provides our partners with a team of professionals to guide them from campaign design to execution.

On Point delivers direct response consumer campaigns with an assurance of accuracy, accountability and results.

On Point is committed to operating in a consumer-centric, consumer-friendly, and compliant manner.

Nationally scaled live event lead generation platform.

Our proprietary phone number verification system authenticates a user’s phone number in real-time ensuring accurate, compliant consumer information.

Live intercept consumer leads captured at professional sports stadiums, arenas, amphitheaters, theme parks and attraction.

Our proprietary double tap, cell phone verification and authentication are world class. All first-person data is accurate and compliant.

OP can access 105 D1 collegiate stadiums and 65 professional stadiums and arenas that host all primary and secondary U.S. markets in our network.

ON POINT SERVICES

DATA CAPTURE

Proprietary software captures demographic, psychographic, and geographic consumer data at live events and online.

LEAD NUTURING

Focused on developing relationships with buyers at every stage of the sales funnel.

DATA SERVICES

We provide services for inspecting, cleansing, transforming, and appending data.

DATA ANALYSIS

Data modeling and analysis with the goal of discovering useful information leading to informed decisions.

OUTBOUND

Telemarketing services available for partners seeking direct marketing campaigns.

ELECTRONIC MEDIA

Compliant advanced methods for collecting demographic, psychographic, and geographic consumer data.

INBOUND

Telemarketing services available for partners seeking direct marketing campaigns.

MARKET RESEARCH

Evaluate the feasibility of new products or services via research conducted directly with potential consumers.

ON POINT

SERVICES

DATA CAPTURE

Proprietary software captures demographic, psychographic, and geographic consumer data at live events and online.

DATA SERVICES

We provide services for inspecting, cleansing, transforming, and appending data.

LEAD NUTURING

Focused on developing relationships with buyers at every stage of the sales funnel.

MARKET RESEARCH

Evaluate the feasibility of new products or services via research conducted directly with potential consumers.

SERVICES

ELECTRONIC MEDIA

Compliant advanced methods for collecting demographic, psychographic, and geographic consumer data.

DATA ANALYSIS

Data modeling and analysis with the goal of discovering useful information leading to informed decisions.

OUTBOUND

Telemarketing services available for partners seeking direct marketing campaigns.

INBOUND

Telemarketing services available for partners seeking direct marketing campaigns.

Multiple channels, consumer data capture which exceeds regulatory compliance and safety requirements.

We utilize first-party data appended with key demographic / psychographic data points to create hyper-targeted custom audiences with above-average conversion rates.

Customizable multi touch nurturing campaigns inclusive of phone, SMS, email, and mail direct.

We utilize a multi-channel campaign strategy of programmatic, social-based display ads, google PPC, email, streaming services, banner ads, podcasts, etc.

All campaigns are optimized in real-time based on a consumer’s online activity. We reach prospects via mobile, desktop, tablet, & smart TV (OTT).

ON POINT

ADVANTAGE

Performance

We are a performance-based model and deliver our direct response consumer campaigns with an assurance of compliance, accuracy, and reliability.

Competitive

Our performance-based fee options allow us to meet your acquisition cost targets (CPL, CPA, etc.).

Compliant

We specialize in the collection of compliant, intent-based, opt-in consumer data at live events and online.

Engaged

We generate engaged consumers which are then further modeled into custom audiences and funneled into our omni-channel marketing campaigns to provide a complete solution for branding and revenue growth.

Dynamic

As a leader in data collection for English-speaking audiences, we are proud to have expanded our efforts to address the underserved Hispanic market.  We have an entire team of professionals tasked with the creation of culturally-specific marketing strategies to engage with this demographic.

Focused

Our platforms gather experiential & aspirational focused consumers that are active buyers.

Secure

On Point maintains strict adherence to federal and state compliance requirements from our secure collection process through to our storage and distribution of custom audience information.

CONTACT US

OUR OFFICE

One Gateway Center, Suite 2600
Newark, NJ 07102

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